smow offline: Objectified – The Film

When we were over in New York we took an evening off from partying to view Objectified, Gary Hustwit’s new documentary film. Or better said we left the moooi store opening party early to view Objectified.

We are planning on doing a detailed review in our new series “smow design spring: Review” However, we just received information over the smow twitter that Objectified have confirmed dates in Copenhagen on 29.06, Munich on 01.07 and Amsterdam on 02.07

Exact details will be confirmed on the Objectified website later in the week.

In addition there are confirmed screenings in Dublin on June 19, Glasgow on June 23, London on June 28 (together with Hustwits previous film Helvetica)

In short the film is an investigation into the industrial design process featuring a range of top designers including Ronan and Erwan Bouroullec, Hella Jongerius, and Jonathan Ive.
Like all such films it does have it’s weaknesses but we enjoyed it and can thoroughly recommend it.

And we’ll try to get the full review written this week :)

Until then, the official Objectified trailer:

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